Feb
19
2015
0

Rapid web page and Twitter implementation for Satimola Ltd.

We were recently asked by Satimola Ltd. to produce a landing page for installation on their server to serve documents to assist them with resolving a problem they were having with the Kazakhstan Potash Company Limited (KPCL).

We were able to design and implement the page at http://www.satimola.com/kpcl/ with a comprehensive visitor logging system within the short time-scale required.

As part of this request we also implemented a Twitter feed at www.twitter.com/satimola  allowing Satimola senior staff to post updates as required.

Retiarius Internet have enjoyed working with Satimola Ltd. for over 9 years, providing technical support and web site development on a retained basis.

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Jun
16
2012
1

Sending Blog posts with images captured wirelessly from a camera using an Eye-Fi card and Shuttersnitch on an iPad

This image was captured via wireless using the iPad App Shuttersnitch on the iPad from my Fuji HS10 using an Eye-Fi Pro card.

Shuttersnitch allows you to send various size images of the original by email. This will be very useful if you use the remote publishing by email facility that the WordPress blogging system provides.

Unlike the very poor Photos app on the iPad Shuttersnitch allows you to create folders on the iPad and delete them with contents and move images between folders etc. This is essential for professional photographers wanting to use the iPad as a backup store and image preview system.

So far so good with the Eye-Fi card, I just now have to see if I can get it to work in my Olympus E1 using a CF/SD card adapter that should come in about a week.

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Written by admin in: Web site design techniques |
Apr
17
2012
0

Browser usage trends and the implications for web designers

Internet browser usage trends

Browser usage trends – click to enlarge

It has long been the accepted guidance that any web site must comply with the ‘standards’ that Microsoft use in their Internet Explorer range of browsers because they are the market leader due to it being issued with every copy of Windows.

It may surprise some of our readers that this has not been true for several years!  Data collected by the w3schools site clearly shows a continuing downward trend for Microsoft from 86% of market share in 2002 to 19% in 2012!

Mozilla’s Firefox was the main cause of this loss of market share for Microsoft but the introduction of Chrome by Google, and its adoption as the browser on many Android phones and devices has now stemmed the rise of Firefox.

There have been rumours that Google, who are currently financially supporting Mozilla through advertising revenue on the Mozilla site, may pull the plug on funding Mozilla (see this BBC report)  and this would leave Chrome being the largest browser being used.

I hope that Google continue to support Mozilla but, with Google’s predatory and monopolistic underskirts already showing with regard to its continued infringement, and support for infringement of copyrighted material to sell advertising space on their search engines, I think that may be a forlorn hope.

I hope that Mozilla can find alternative funding because I think that if we thought Microsoft were wrong to have a monopoly, Google may well prove to be the bigger evil.

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Feb
11
2011
0

Frames and SEO – NO, NO, NO!

Recently I was looking for an email address for a company for which I had the full company name. Easy-peasy you say, use Google!

So off I went and Googled their company name ( I won’t say whose, I am not in the habit of ‘outing’ poor web designs by other designers).

The company website was not in the first 1000 hits on Google.co.uk.!

There were plenty of hits to sites such as Applegate which had brief details of the company, but nothing for the company’s own, and probably expensively produced, web site.

And why was this?  Quite simply FRAMES!

The company’s  site, and as I subsequently discovered, all the sites in the group of companies, had been constructed in an identical manner using framesets. There was only the frame wrapper page title and almost non-existent keyword lists for Google to find and index. There wasn’t even a valid site description on the index framepage, no <NO FRAMES> statement, or any attempt to use descriptive title and alt statements on the few navigation elements.

A major problem with using frames is that if the navigation elements are in one frame, and the site content is displayed in another, then the site content, even if it does get indexed by search engines following a page-specific link from another site,  is indexed as a separate page element totally divorced from the site’s navigation elements. This means that the search engine bots cannot crawl the rest of the site.

I don’t know when the sites in question where designed but, as the problem of framed sites and SEO has been known for at least 10 years, there is absolutely no excuse for using frames on business sites which should be fully indexed to capture new clients.

In my opinion any site still using frames for its formatting is one that is not maximising its SEO potential, and for a business site that is throwing good money down the drain and any so-called ‘web site designer’ still advocating frame-driven sites to his/her clients does not deserve the title.

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Written by admin in: News from Retiarius Internet |
Jul
27
2010
0

Leading London Cosmetic Botox Clinic uses WordPress for their new site

Capital Aesthetics, a leading London cosmetic treatment clinic have commissioned Retiarius to build their new web site.

The brief was that the site’s owners would like to be able to modify and maintain the site themselves with minimum effort.  This required the use of a form of content management system.

We decided to use the excellent WordPress blogging software as a content management system. There wer several reasons for his:

  • The base software is free
  • There are many excellent themes for this software that can be adapted to get the look and feel required by the client.
  • WordPress can be extended to incorporate powerful SEO plugins that increase the SEO of the site with minimum extra effort.
  • The use of an industry  standard software base provides proven upgrade and extension features.
  • WordPress is easily read by Google and other search engines
  • WordPress can easily incorporate the Google Analytics trafiic measurement system

The client has expressed his satisfaction with the design we have produced which, in his opinion, closely approximates the look and feel of his original site whilst providing the flexibility he needs.

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May
05
2010
2

From Google oblivion to page 1 in 2 weeks for homeopathic vet site

Retiarius Internet Design recently were commissioned to upgrade and redesign the site of alternative-vet.co.uk, London’s leading homoeopathic veterinary surgeon Lise Hansen.

A careful redesign, optimising keyword density, meta statements, page titles, page names etc, whilst retaining the look and feel of the original site, has achieved the required page 1 listing in Google.co.uk for the search term “homeopathic vet London” in a remarkably short 14 days!

The page 1 status achieved for this site is a vindication of the methods employed by Andrew Jeffcock of Retiarius Internet Design.  Andrew employs a holistic approach to web design which marries, amongst other things, meta statements, page names, titles, keywords and keyword density to produce a site optimal for search engine spidering.

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Jun
04
2009
0

Top 10 must have add-ons and plugins for WordPress

WordPress is one the most popular blogging platforms in use today. It has many advantages for site owners wanting a search engine optimised web site.

  • It is free, open source and therefore secure. Just download WordPress free from here
  • It is easy to use and maintain
  • It runs on Apache web servers
  • It has many fantastic free themes that can be used and modified to produce a look and feel for your site that suits your business.
  • It is almost infinitely customisable by web site designers by using the extensive free plug-ins and widgets to ad functionality and ‘eye-candy’.

This post is about the plug-ins and widgets that I think are the most useful. So here they are in alphabetical order.

  1. AddThis Social Bookmark
    Help your visitor promote your site! The AddThis Social Bookmarking Widget allows any visitor to bookmark your site easily with many popular services. Sign up for an AddThis.com account to see how your visitors are sharing your content–which services they’re using for sharing, which content is shared the most, and more. It’s all free–even the pretty charts and graphs. By The AddThis Team.
  2. All in One SEO Pack
    This plugin will optimise your WordPress blog so that your posts and pages are indexed more efficiently by the search engines. It is fully featured and lets you single out individual pages for optimisation.
  3. Akismet: the best comment spam protection available. It fortunately comes pre-installed, though you’ll still need an API key from WordPress.com. This system will prevent your site being deluged with comment spam. If some should get through it makes it easy to kill the offending comments and also notify the Akismet system so that others are protected, just ast they are protecting you.
  4. Events Calendar
    This plugin and wdget makes it easy to embed appointments and events into your blog.  So if you are organising exhibitions, conferences or training days this plugin is for you. It can automatically produce a blog post from the data you input for the event and so save you time when working on your blog.
  5. FeedBurner FeedSmith: Steve Smith originally wrote this plugin to make it easy to use Google FeedBurner for syndicating your blog. Google FeedBurner has taken over its maintenance. Very easy to use.
  6. Google Analystics for WordPress
    This plugin makes it simple to add Google Analytics tracking to your WordPress blog. Google Analytics is a very powerful incoming click tracker, allowing to deep  analyse the performance of your site and see where your traffic is coming from.
  7. Google XML Sitemaps
    If you don’t know how beneficial Google Sitemaps can be to your blog then read my articles on SEO. Once set up this plugin will inform Google of any changes or additions made to your site automatically. You can download Google XML Sitemaps from here
  8. Share This: Alex King creates incredibly useful plugins and this is one of them. If you want to make it easy for your visitors to share your posts on bookmarking or social network sites, this is the one plugin you need.
  9. NextGen Image Gallery
    This plugin by Alex Rabe makes the production of in-line image galleries in your blog posts easy and effective. The in-built slideshow widget (helper application) aloows you to embed an auto-rotating  image slideshow into the side panels of your blog.
  10. WP-Cumulus
    Flash based Tag Cloud for WordPress. A bit of eye-candy which displays a graphical representation of post tags.

So there you have my current top 10 plugins and additions to WordPress.

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May
09
2009
0

Fully SEO PHP and blog script-driven site for Elanga International

Elaine Walker of Elanga International Language Services already had a web site for her language translation business but wanted it fully redesigned to be search engine optimised. The new site had to be easily maintained by herself and to use Web2.0 techniques.  Her prime concern was effective search engine optimisation of the new site.

As with Ford & Kidd an optimised front page and blog solution was used as this provided the most cost-effective solution. The front page incorporates PHP code that posts SEO optimised resumés of posts made in the WordPress blog which comprises the majority of the site. The PHP code produces fully W3 complaint XHTML code, the result being a site index page with automatically updated content that cannot be detected as such by search engines as being produced by a script.

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May
01
2009
0

Retiarius produce a SEO blog-driven site for Ford & Kidd Truck Bodies

Retiarius Internet Design were approached by  local custom truck body builder Ford & Kidd  to produce their first web site. Ford & Kidd specialise in producing one-off truck body solutions for both new-build and vehicle conversion projects.

Ford & Kidd wanted a web site that they could easily maintain themselves but one that also would be fully search engine optimised.

We decided that the best, and most cost effective, solution was to build a front end to the site which was fully optimised for search engines, incorporating ‘hidden’  PHP code into that page that posted resumés of post made in the WordPress blog which comprises the majority of the site.

The blog software was set up to include effective SEO and also permit the loading of individual photographs and galleries of photographs of vehicles that have been constructed by Ford & Kidd that could be displayed within the posts.

Ford and Kidd Truck Bodies

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Nov
17
2008
0

The use of blogs for traffic generation

Blogs Attract More Search Engine Traffic

Your favorite thing about having a blog may soon be this – they naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked.

Retiarius Internet Design have been successfully using blogs to generate sustained traffic to clients sites (e.g. for a French villa holiday company ) and by installing a blog on a subdomain of your domain you automatically get some cross-site linking. The effective use of blogs generates ‘link bait’ for other blog owners to want to link to you.

Blog Directories and Site Submission

If you haven’t already submitted to blog directories, you are missing out on some great one-way links. Many of the top directories can be found on Robin Good’s Top 55 list. But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get the best keyword placement in the major search engines.

Tip One: Blogs and SEO – Keywords

You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”. Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.

More Web Site Traffic and More Sales? Not Always

You may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.

Length of Search Query is a Factor

A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries. The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.

Target Your Blog for More Traffic and Sales

It isn’t just the four word phrases that get converting traffic – there are two and three word phrases that can bring you traffic and sales. Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004. As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.

(more…)

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Written by admin in: Search Engine Optimisation Techniques | Tags: , , , ,
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