Aug
22
2013
0

Rags for Gypsies, a new SEO optimised business website

Rags for Gypsies

Rags for Gypsies

Rags for Gypsies is a new site developed by Retiarius Internet Design to take advantage of the growth in the use of social media such as Twitter and Facebook to drive traffic to a business.

Rags for Gypsies utilises the power of the WordPress platform to provide an easy to use and update web site that the site site owners can maintain and expand themselves.

Their website is linked to both Twitter (@ragsforgypsies) and Facebook (http://www.facebook.com/rags4gypsiesdesigns) and also to their marketing account on Etsy.com (http://www.etsy.com/shop/RagsForGypsies) to provide a comprehensive net exposure for the unique designs produced by Poppy Fields.

Retiarius set up the clients Etsy account to automatically announce new designs simultaneously on both their Facebook and Twitter accounts and any new posts on the main site are also automatically ‘Tweeted’

This site shows what can be done to integrate the social media sites into a Search engine Optimised WordPress site.

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May
09
2009
0

Fully SEO PHP and blog script-driven site for Elanga International

Elaine Walker of Elanga International Language Services already had a web site for her language translation business but wanted it fully redesigned to be search engine optimised. The new site had to be easily maintained by herself and to use Web2.0 techniques.  Her prime concern was effective search engine optimisation of the new site.

As with Ford & Kidd an optimised front page and blog solution was used as this provided the most cost-effective solution. The front page incorporates PHP code that posts SEO optimised resumés of posts made in the WordPress blog which comprises the majority of the site. The PHP code produces fully W3 complaint XHTML code, the result being a site index page with automatically updated content that cannot be detected as such by search engines as being produced by a script.

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Oct
13
2008
0

The holistic approach to designing search engine optimised sites

We at Retiarius are firm believers that you cannot ‘bolt on’ good SEO performance once a site has been made. You have to design the site from the ground up to maximise its search engine optimisation potential.

We call this our ‘holistic’ site design philosphy.  All the elements of the site have to work in a harmonious manner to maximise the SEO potential.

These elements include:

  • Excluding Shockwave and Flash animations and Flash-based navigation from the site – you won’t stand a chance of having a search engine spider your site if you use Flash navigation.
  • Choosing keywords for each individual page, rather than a generic set of keywords for the site used on each page, so that you maximise the keyword density on that page. This takes longer but really improves the SEO performance for that page.
  • Ensuring that the main keywords are reflected in the
    • page title
    • file name
    • meta description
    • first 128 words on the page
    • image titles and alt statements
    • link tags
  • The page is spelled correctly (see article)
  • The page fully meets W3C standards
  • The site is searchable using the W3C semantic checker, as this simulates how the search engines extract data.
  • Using SEO add-ons if designing a blog-based site. WordPress has some very good free SEO plugins for its blogging system.
  • Effective use of subdomains (see article)

We used this holistic approach for our latest site for Buxton Press which will utilise a blog on a subdomain to provide linkbait for its business and provide a news and job vacancies system for the company.

Effective search engine optimisation is a painstaking process but we at Retiarius believe it is worth it.

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