Aug
22
2013
0

Rags for Gypsies, a new SEO optimised business website

Rags for Gypsies

Rags for Gypsies

Rags for Gypsies is a new site developed by Retiarius Internet Design to take advantage of the growth in the use of social media such as Twitter and Facebook to drive traffic to a business.

Rags for Gypsies utilises the power of the WordPress platform to provide an easy to use and update web site that the site site owners can maintain and expand themselves.

Their website is linked to both Twitter (@ragsforgypsies) and Facebook (http://www.facebook.com/rags4gypsiesdesigns) and also to their marketing account on Etsy.com (http://www.etsy.com/shop/RagsForGypsies) to provide a comprehensive net exposure for the unique designs produced by Poppy Fields.

Retiarius set up the clients Etsy account to automatically announce new designs simultaneously on both their Facebook and Twitter accounts and any new posts on the main site are also automatically ‘Tweeted’

This site shows what can be done to integrate the social media sites into a Search engine Optimised WordPress site.

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Apr
17
2012
0

Browser usage trends and the implications for web designers

Internet browser usage trends

Browser usage trends – click to enlarge

It has long been the accepted guidance that any web site must comply with the ‘standards’ that Microsoft use in their Internet Explorer range of browsers because they are the market leader due to it being issued with every copy of Windows.

It may surprise some of our readers that this has not been true for several years!  Data collected by the w3schools site clearly shows a continuing downward trend for Microsoft from 86% of market share in 2002 to 19% in 2012!

Mozilla’s Firefox was the main cause of this loss of market share for Microsoft but the introduction of Chrome by Google, and its adoption as the browser on many Android phones and devices has now stemmed the rise of Firefox.

There have been rumours that Google, who are currently financially supporting Mozilla through advertising revenue on the Mozilla site, may pull the plug on funding Mozilla (see this BBC report)  and this would leave Chrome being the largest browser being used.

I hope that Google continue to support Mozilla but, with Google’s predatory and monopolistic underskirts already showing with regard to its continued infringement, and support for infringement of copyrighted material to sell advertising space on their search engines, I think that may be a forlorn hope.

I hope that Mozilla can find alternative funding because I think that if we thought Microsoft were wrong to have a monopoly, Google may well prove to be the bigger evil.

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Feb
11
2011
0

Frames and SEO – NO, NO, NO!

Recently I was looking for an email address for a company for which I had the full company name. Easy-peasy you say, use Google!

So off I went and Googled their company name ( I won’t say whose, I am not in the habit of ‘outing’ poor web designs by other designers).

The company website was not in the first 1000 hits on Google.co.uk.!

There were plenty of hits to sites such as Applegate which had brief details of the company, but nothing for the company’s own, and probably expensively produced, web site.

And why was this?  Quite simply FRAMES!

The company’s  site, and as I subsequently discovered, all the sites in the group of companies, had been constructed in an identical manner using framesets. There was only the frame wrapper page title and almost non-existent keyword lists for Google to find and index. There wasn’t even a valid site description on the index framepage, no <NO FRAMES> statement, or any attempt to use descriptive title and alt statements on the few navigation elements.

A major problem with using frames is that if the navigation elements are in one frame, and the site content is displayed in another, then the site content, even if it does get indexed by search engines following a page-specific link from another site,  is indexed as a separate page element totally divorced from the site’s navigation elements. This means that the search engine bots cannot crawl the rest of the site.

I don’t know when the sites in question where designed but, as the problem of framed sites and SEO has been known for at least 10 years, there is absolutely no excuse for using frames on business sites which should be fully indexed to capture new clients.

In my opinion any site still using frames for its formatting is one that is not maximising its SEO potential, and for a business site that is throwing good money down the drain and any so-called ‘web site designer’ still advocating frame-driven sites to his/her clients does not deserve the title.

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Written by admin in: News from Retiarius Internet |
Jul
19
2010
0

The Rose and Crown at Allgreave

Retiarius Internet Design have just been commisioned to produce a search engine optimised site for the Rose and Crown public house at Allgreave on the edge of the Peak District.

The original site for the pub had been cleared of content by the previous landlord when he left the business and the original domain name (http://www.theroseandcrown.net) offered for sale at what I believed to be a very reasonable price for such an applicable, and already Google Page 1 ranked domain of several years registration .

On our advice, the new owners were fortunate to, via a third party, quickly purchase this existing domain name from its previous owner and they are now having Retiarius produce a brand new site to take advantage of Google’s preference towards domain names of some age.

As speed was of the essence to prevent Google losing, or reducing, the position for the domain name in its ranks following its closure by the previous owner, a temporary, fully optimised, index page has been put in place on the same day we received the commission.

This page will be  a place holder whilst the final design is discussed, agreed and designed.

It is important in SEO to try and weight the chances of getting good ranking in favour of your client. The purchase of an existing applicable domain name which has a decent ranking can significantly accelerate the SEO process.

Retiarius Internet Design’s experience in such matters can be a valuable resource for its clients.

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May
05
2010
2

From Google oblivion to page 1 in 2 weeks for homeopathic vet site

Retiarius Internet Design recently were commissioned to upgrade and redesign the site of alternative-vet.co.uk, London’s leading homoeopathic veterinary surgeon Lise Hansen.

A careful redesign, optimising keyword density, meta statements, page titles, page names etc, whilst retaining the look and feel of the original site, has achieved the required page 1 listing in Google.co.uk for the search term “homeopathic vet London” in a remarkably short 14 days!

The page 1 status achieved for this site is a vindication of the methods employed by Andrew Jeffcock of Retiarius Internet Design.  Andrew employs a holistic approach to web design which marries, amongst other things, meta statements, page names, titles, keywords and keyword density to produce a site optimal for search engine spidering.

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May
01
2009
0

Retiarius produce a SEO blog-driven site for Ford & Kidd Truck Bodies

Retiarius Internet Design were approached by  local custom truck body builder Ford & Kidd  to produce their first web site. Ford & Kidd specialise in producing one-off truck body solutions for both new-build and vehicle conversion projects.

Ford & Kidd wanted a web site that they could easily maintain themselves but one that also would be fully search engine optimised.

We decided that the best, and most cost effective, solution was to build a front end to the site which was fully optimised for search engines, incorporating ‘hidden’  PHP code into that page that posted resumés of post made in the WordPress blog which comprises the majority of the site.

The blog software was set up to include effective SEO and also permit the loading of individual photographs and galleries of photographs of vehicles that have been constructed by Ford & Kidd that could be displayed within the posts.

Ford and Kidd Truck Bodies

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Sep
03
2008
0

Welcome to search engine optimisation

Welcome to this blog on search engine optimisation techniques. Retiarius Internet Design have been designing web sites since 2001. Owned by Andrew Jeffcock, a former UK Government research scientist, explosives engineer! and computer programmer, Retiarius Internet Design have been developing sites for small to medium businesses and individual clients, specialising in gaining enhanced search engine placement by utilising World Wide Web Consortium (W3C) compliant coding with Google-friendly SEO techniques.

Based in Buxton, Derbyshire Retiarius provide a personal and rapid response service for its clients.

We intend this blog to provide an insight into some of the SEO techniques we employ.

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