Oct
29
2008

Choosing an appropriate SEO web site design company

Whenever a client approaches us about optimising their site and they say “we have had xyz.com optimise it but we still don’t have placement” I always have a look at xyz.com’s website to see if they have optimised their own site.

Despite what their site may say for human readers, the fancy graphics, Flash animations and eye-catching design etc. it never ceases to amaze me that many of the so-called specialist SEO companies have failed to comply with even the basic tenets of search engine optimisation when designing their own web site.

The basic SEO web site design company testing rules Retiarius suggest you use are:

  • Always make sure the candidate company’s web site is itself fully W3C (World Wide Web Consortium) code compliant. Put the URL of their site, and any of their recent clients’ sites, into the W3C Validator, select ‘Show Outline’ and see what it shows.
  • Check that the CSS (Cascading Style Sheet) commands on their sites are compliant. The W3C CSS validator will do this for you.
  • Always spell-check the candidate’s site’s content. Search engines need to understand the context of the content and poor spelling negates that, so they will penalise badly spelled sites. Spell checking by a web site producer should be an integral part of the design function.
  • Ensure that the candidate’s sites use the <h1>-<h6> HTML tag structure in a manner that optimises their visibility to search engines and enhances the structure of the site so that the text is read in context. The ‘Show Outline’ option on the W3C Validator shows this, as does using the W3C Semantic Checker.

It is therefore important for potential SEO clients to check that the candidate SEO companies themselves have compliant and correctly optimised sites because if they can’t be bothered, or have the skills, to correctly optimise their own site, how can you expect them to know how to do for you!

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