Retiarius Internet produce a fully search engine optimised web site for Buxton Press

Retiarius Internet Design’s latest project has just gone online. Buxton Press, a leading Derbyshire, UK, environmental award-winning printing company employed Retiarius to produce them a cost-effective, SEO enabled web site that will promote their position on search engines with respect to their competitor’s sites.

Retiarius were chosen because they were able to demonstrate that the sites run by Buxton Press’ competitors, though some were looking good, were search engine unfriendly and had virtually no searchable content due to the use of Flash and Shockwave includes which slowed down page loading and prevented the search engines finding searchable content.

In this very competitive marketplace search engine placement is critical for acquiring new ‘off the street’ customers. By ensuring that the Buxton Press site fully met World Wide Web Consortium (W3C) coding criteria, and that the text within the site was optimised for search engine semantic checkers, it is expected that Buxton Press will soon have a top Google ranking.

The new site incorporates its own on-line help system and a blog set on its own subdomain to automatically create a link back to the parent site.  This effective use of subdomains (they don’t cost anything!) enables the setting up of SEO ‘child’ sites to act as feeder sites to the parent site.


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